AWE connects a managed artist network with real-time data intelligence and a scaled media network to turn audience attention into lasting artist value.

AWE is a media and technology ecosystem built for the next era of the music industry—where attention, data, and direct fan relationships matter as much as distribution.

We exist to close the gap between artist creativity and sustainable audience value.

Today, most artists are forced to navigate fragmented tools, inconsistent data, and disconnected monetization paths. AWE brings these systems together into one coordinated infrastructure—connecting artists, audiences, and media through a unified operating system for modern music growth.


What AWE Does

AWE operates across three integrated layers that work together as a single system:


1. Artist Network (Managed Layer)

A curated, managed network of emerging and established artists building within a shared ecosystem of growth, collaboration, and audience development.

This is the relational foundation of AWE—where artists are connected not just by genre or geography, but by shared momentum and opportunity.

Artists in the network gain access to:

  • Network-driven discovery
  • Shared audience intelligence
  • Collaborative growth opportunities
  • Cross-artist exposure within the ecosystem

2. Signl (Data + Activation Layer)

Signl is the intelligence layer that translates audience behavior into actionable strategy.

It connects fragmented signals across platforms and turns them into clarity—helping artists and teams understand not just what is happening, but what to do next.

Signl enables:

  • Smarter fan engagement and segmentation
  • Coordinated content strategy across platforms
  • Brand collaboration opportunities
  • Measurable audience growth and performance tracking

Signl replaces guesswork with a unified view of audience behavior and opportunity.


3. Music Daily Media Network (Amplification Layer)

The Music Daily Media Network is the distribution and amplification engine of AWE.

It extends artist reach beyond owned channels through a coordinated network of media properties, social platforms, and distribution partners designed to scale visibility and cultural momentum.

This layer turns content into reach—and reach into sustained attention.

It enables:

  • Amplified exposure across curated music audiences
  • Cross-platform distribution beyond algorithmic limits
  • Network-driven audience growth and discovery
  • Real-time feedback between content performance and audience response

Where the Artist Network builds relationships and Signl provides intelligence, the Music Daily Media Network drives momentum.


Our Philosophy

We believe the music industry is shifting from a distribution model to a relationship model.

Success is no longer defined only by reach—it is defined by:

  • Depth of fan connection
  • Quality of engagement
  • Ownership of audience data
  • Ability to activate attention over time

AWE exists to align these forces into one system.


Who We Work With

AWE is built for:

  • Emerging and independent artists building real audience foundations
  • Established artists seeking deeper fan and brand integration
  • Brands and partners looking for meaningful cultural alignment
  • Teams managing modern music careers across multiple channels

Why We Exist

The music industry has never had more access—but less clarity.

Artists are expected to operate as creators, marketers, analysts, and community builders simultaneously, often without the infrastructure to support them.

AWE exists to remove that fragmentation by building the system beneath the work—so artists can focus on creating culture, not just managing it.


Founder’s Note

Music has always been more than an industry—it is a cultural feedback loop between artist and audience.

“I often think about albums like Dark Side of the Moon—not just as music, but as systems of meaning that endure because they were built with emotional precision and cultural timing.”

AWE was built around a similar idea: that lasting value in music comes from understanding not just distribution, but connection—how attention forms, how it sustains, and how it compounds over time.


Closing

AWE is not a tool, a label, or a traditional platform.

It is a connected system of artists, intelligence, and media—designed to support how modern music careers actually grow.

MARC MONTOYA

chief REVENUE advisor

With over three decades in the competitive, continually evolving world of digital media, Marc has held executive positions at such prominent media companies as Nexstar Media Group Match.com, AOL, Yahoo!, Broadcast.com and Belo Broadcasting. Marc’s ability to anticipate trends and innovate has enabled him to develop and transform businesses through the power of digital and traditional broadcast video

JENNIFER PHELPS

Content/Aritst Relations
With deep roots across five record labels (from indie boutiques to major labels including the BMG & Sony joint venture), Jennifer has guided artists from their first chart entry to Grammy stages and Academy Award wins. She’s built the kind of relationships with artists, managers, labels, and publishers that only come from genuinely caring about the music — and the people who make it.
Now, as a driving force behind Music Daily and its artist Collective, Jennifer brings that same firepower to independent and emerging artists. She’s not just opening doors — she’s building new ones.
Her career spans music, film, television, and advertising, with licensing and casting credits for HBO, MTV, NFL Films, MLB.  If you’re ready to be heard,  Jennifer is ready to make it happen.

GENE SICARD

EXECUTIVE IN CHARGE OF PRODUCTION

Gene’s experience brings an eclectic musical and production background to AWE. He trained as a classical musician and singer at the Manhattan School of Music, sang baritone with the New York City Opera, and later became a producer, composer and arranger for Atlantic Records.

Beginning in 1985, Gene owned and operated several production houses catering to major advertising and corporate clients. His musical training and experience has provided him with a finely tuned ear and great directorial expertise, which is reflected in his craftsmanship. Gene has a recognized style featuring strong creativity, high energy, and an emphasis on intricate production techniques.

TED UTZ

EXECUTIVE DIRECTOR, LONG-FORM CONTENT

Ted is an accomplished entertainment executive with experience in start-ups, major-market station management, artist development and management, business and programming development. Having direct experience in the Traditional, Digital, On-site, Social, Mobile and ‘Cross-Platform‘ media business, he has created innovative solutions for competitive and technical challenges facing customers and strategic partners. Specializing in revenue development through building and maintaining excellent relationships with clients, vendors, and staff, while ensuring seamless communication between internal and external groups and all essential vehicles of content distribution.

Ryan Fisher

Twitter/YouTube Intern

Ryan is currently a Senior at SUNY Fredonia with a Major in Music Industry and a Minor in Communications. His goals are to get a job in the music industry either with live performances or social media.

Paloma Pimentel

Talent

I am Paloma Pimentel, I am bilingual and speak English and Spanish. I am a senior at college, a practicing communicator and journalist. I have been to 19 countries and have a multi-cultural understanding of people and societies. I hope one day to become a communications expert.

Mel is an accomplished media entertainment executive with over twenty five years experience in multimedia sales, management, production and distribution for both large scale companies as well as start up environments.

A strong hands-on professional, he has developed and activated marketing programs for many fortune 500 brands including Microsoft, Mercedes, L’Oreal, Hennessy, Citi, and Kraft while at companies like CBS Interactive Music, Clear Channel Interactive, National Lampoon, Tribune and iHeart Radio.

An early adopter of cross-platform and branded integrations, Mel has also executive produced programs for broadcast television and streaming web including South Side Johnny Live (NYE Special), ‘Cool Notes’ Jazz, Segway Music Countdown, and iHeart Radio’s Jingle Ball.

“The Dark Side of the Moon cover intrigued me when I  bought it in April 1973.  I was 19 at the time and Pink Floyd was becoming a mainstream success with a growing fan base, myself included.  The mind-blowing music coupled with lyrics exploring themes of alienation, loss, and materialism struck a personal note which echoes within me to this day.”   MA