Our founding strength is developing exciting cross-platform integrations within the entertainment value chain.
By mentoring new content creators, dreamers and storytellers, we create unique marketing solutions that reach and engage the elusive Gen Z consumer.
American Weekend Entertainment serves as a Creator Platform.
Founded by seasoned music and digital executives with a pulse on Gen Z, we recruit and mentor passionate fans of pop culture to leverage AI to produce and syndicate multimedia content by and for Gen Z .
Our mission is simple and the reach is extraordinary. With our groundbreaking 360 approach, we connect Gen Z fans with the content they love to create about the information they crave to discover.
The digital revolution has created unique, ever-evolving challenges for marketers. America is aging and Gen Z is moving into their peak spending years. Born and raised in the digital age, GenZers have different media consumption habits. They use their tech savvy and immense fandom for brands, entertainment and products to create new cultural innovations in their physical and digital worlds, dominating influential blogs and metaverses.
Brands won’t win by simply marketing to Gen Z. They need to lean into their social expertise and co-create with them to be rewarded.
American Weekend Entertainment casts Gen Z Creatives in front of the lens, behind the lens & BTS for maximum authenticity, relatability and impact to deliver multimedia content created and curated by Gen Z.
Music Daily Influencer Networks can drill down to subcultures, niche communities & fandoms to deliver impactful marketing partnerships to reach Gen Z at scale.
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© American Weekend Entertainment, Inc. 2023. All rights reserved.
© AWE 2021. All rights reserved.
With over three decades in the competitive, continually evolving world of digital media, Marc has held executive positions at such prominent media companies as Nexstar Media Group Match.com, AOL, Yahoo!, Broadcast.com and Belo Broadcasting. Marc’s ability to anticipate trends and innovate has enabled him to develop and transform businesses through the power of digital and traditional broadcast video
Gene’s experience brings an eclectic musical and production background to AWE. He trained as a classical musician and singer at the Manhattan School of Music, sang baritone with the New York City Opera, and later became a producer, composer and arranger for Atlantic Records.
Beginning in 1985, Gene owned and operated several production houses catering to major advertising and corporate clients. His musical training and experience has provided him with a finely tuned ear and great directorial expertise, which is reflected in his craftsmanship. Gene has a recognized style featuring strong creativity, high energy, and an emphasis on intricate production techniques.
Ted is an accomplished entertainment executive with experience in start-ups, major-market station management, artist development and management, business and programming development. Having direct experience in the Traditional, Digital, On-site, Social, Mobile and ‘Cross-Platform‘ media business, he has created innovative solutions for competitive and technical challenges facing customers and strategic partners. Specializing in revenue development through building and maintaining excellent relationships with clients, vendors, and staff, while ensuring seamless communication between internal and external groups and all essential vehicles of content distribution.
Ryan is currently a Senior at SUNY Fredonia with a Major in Music Industry and a Minor in Communications. His goals are to get a job in the music industry either with live performances or social media.
I am Paloma Pimentel, I am bilingual and speak English and Spanish. I am a senior at college, a practicing communicator and journalist. I have been to 19 countries and have a multi-cultural understanding of people and societies. I hope one day to become a communications expert.
Mel is an accomplished media entertainment executive with over twenty five years experience in multimedia sales, management, production and distribution for both large scale companies as well as start up environments.
A strong hands-on professional, he has developed and activated marketing programs for many fortune 500 brands including Microsoft, Mercedes, L’Oreal, Hennessy, Citi, and Kraft while at companies like CBS Interactive Music, Clear Channel Interactive, National Lampoon, Tribune and iHeart Radio.
An early adopter of cross-platform and branded integrations, Mel has also executive produced programs for broadcast television and streaming web including South Side Johnny Live (NYE Special), ‘Cool Notes’ Jazz, Segway Music Countdown, and iHeart Radio’s Jingle Ball.
“The Dark Side of the Moon cover intrigued me when I bought it in April 1973. I was 19 at the time and Pink Floyd was becoming a mainstream success with a growing fan base, myself included. The mind-blowing music coupled with lyrics exploring themes of alienation, loss, and materialism struck a personal note which echoes within me to this day.” MA