Traditional advertising struggles to capture attention in a fragmented media landscape. Audiences tune out what fees forced—and brands miss the moment.
The solution isn’t more media, it’s better integration
Traditional advertising struggles to capture attention in a fragmented media landscape. Audiences tune out what fees forced—and brands miss the moment.
The solution isn’t more media, it’s better integration
We build campaigns that live natively within music culture—powered by artists, distributed across Music Daily Network, and designed to enagage audiences without disruption.
Campaign formats include:
We build campaigns that live matively within music culture—powered by artists, distributed across Music Daily Network, and designed to enagage audiences without disruption.
Campaign formats include:
ALIGN
Match brands with the right artists, audiences, and cultural moments
CREATE
Develop authentic artist-led campaign concepts
DISTRIBUTE
Activate across Music Daily Network and partner channels
MEASURE
Track engagement, reach, and performance in real time
ALIGN
Match brands with the right artists, audiences, and cultural moments
CREATE
Develop authentic artist-led campaign concepts
DISTRIBUTE
Activate across Music Daily Network and partner channels
MEASURE
Track engagement, reach, and performance in real time
Reach audiences through culture not interruption—driving stronger engagement and recall.
Execute integrated campaigns with a turnkey partner built for speed and scale.
Collaborate with brands in ways that align with your voice and audience.
Reach audiences through culture not interruption—driving stronger engagement and recall.
Execute integrated campaigns with a turnkey partner built for speed and scale.
Collaborate with brands in ways that align with your voice and audience.
Powered by Signl — connecting brands, artists, and audiences through data driven engagement
Powered by Signl — connecting brands, artists, and audiences through data driven engagement
Mel is an accomplished media entertainment executive with over twenty five years experience in multimedia sales, management, production and distribution for both large scale companies as well as start up environments.
A strong hands-on professional, he has developed and activated marketing programs for many fortune 500 brands including Microsoft, Mercedes, L’Oreal, Hennessy, Citi, and Kraft while at companies like CBS Interactive Music, Clear Channel Interactive, National Lampoon, Tribune and iHeart Radio.
An early adopter of cross-platform and branded integrations, Mel has also executive produced programs for broadcast television and streaming web including South Side Johnny Live (NYE Special), ‘Cool Notes’ Jazz, Segway Music Countdown, and iHeart Radio’s Jingle Ball.
“The Dark Side of the Moon cover intrigued me when I bought it in April 1973. I was 19 at the time and Pink Floyd was becoming a mainstream success with a growing fan base, myself included. The mind-blowing music coupled with lyrics exploring themes of alienation, loss, and materialism struck a personal note which echoes within me to this day.” MA
David, a founding member of American Weekend Entertainment, is a senior business development and sales leader with deep expertise monetizing media assets and building strategic partnerships. He began at ABC News as Director overseeing content licensing, sales, operations and P&L, then led licensing and content sales at CNN Worldwide (CNN, HLN, CNN.com, CNNMoney.com, CNN Images), driving video and stills monetization across broadcast and digital properties. At NewsLook he built and scaled enterprise SaaS video distribution and monetization, more than doubling revenue and expanding publisher and supplier networks.
“The Dead was a band I heard a lot before but really discovered in college. The music was (and is!) amazing and mysterious and democratic all at the same time. I listened and read and went to shows and bought merch, including show tickets from the band. How many bands performed more than 2,200 shows, each of which was unique on their own? And still are releasing shows? Music, clothes, marketing, touring, merchandising, sound production, artwork, logos are just some of the unique contributions the Dead have made. The album artwork was so unique and the music inside was one of a kind – a band that always sounded better live”.
With over three decades in the competitive, continually evolving world of digital media, Marc has held executive positions at such prominent media companies as Nexstar Media Group Match.com, AOL, Yahoo!, Broadcast.com and Belo Broadcasting. Marc’s ability to anticipate trends and innovate has enabled him to develop and transform businesses through the power of digital and traditional broadcast video
Gene’s experience brings an eclectic musical and production background to AWE. He trained as a classical musician and singer at the Manhattan School of Music, sang baritone with the New York City Opera, and later became a producer, composer and arranger for Atlantic Records.
Beginning in 1985, Gene owned and operated several production houses catering to major advertising and corporate clients. His musical training and experience has provided him with a finely tuned ear and great directorial expertise, which is reflected in his craftsmanship. Gene has a recognized style featuring strong creativity, high energy, and an emphasis on intricate production techniques.
Ted is an accomplished entertainment executive with experience in start-ups, major-market station management, artist development and management, business and programming development. Having direct experience in the Traditional, Digital, On-site, Social, Mobile and ‘Cross-Platform‘ media business, he has created innovative solutions for competitive and technical challenges facing customers and strategic partners. Specializing in revenue development through building and maintaining excellent relationships with clients, vendors, and staff, while ensuring seamless communication between internal and external groups and all essential vehicles of content distribution.
Ryan is currently a Senior at SUNY Fredonia with a Major in Music Industry and a Minor in Communications. His goals are to get a job in the music industry either with live performances or social media.
I am Paloma Pimentel, I am bilingual and speak English and Spanish. I am a senior at college, a practicing communicator and journalist. I have been to 19 countries and have a multi-cultural understanding of people and societies. I hope one day to become a communications expert.