A “modern radio station on steroids” that services young music fans’ ever-evolving needs – and more


LOS ANGELES (August 2, 2021) – Following a successful 2020 test launch of its full-service music website, Music Daily, American Weekend Entertainment (AWE) is proud to announce the official debut of the site. Aimed at Gen Z and Millennial music fans, Music Daily is a groundbreaking, fully immersive fan-to-fan experience that offers visitors everything they need about the artists they love – and those they’re about to discover – at one exciting, multimedia functional destination.



“We like to think of Music Daily as a modern radio station on steroids,” says Mel Adler, general manager of Music Daily and president of AWE. “Everything we do is built around a sense of discovery, the way radio stations used to be when DJs were the first to embrace an artist, or how MTV was in the beginning. You would tune in to find something new because you knew that you were being tuned on to an artist by real fans. In fact, the first criteria for working with us is having a passion for music; that’s one of our driving principles. The content on Music Daily is curated by young fans, and they’re passionate about covering and breaking artists they love. People who visit our site feel like they’re getting information from a friend.”

With its fan-driven philosophy and approach, Music Daily takes users “from the studio to the stage,” offering exclusive videos and interviews with artists as they’re creating music, along with breaking news about a song or a video as it’s released. Users can read reviews written by its young team of reporters (ages ranging from 22 to 34), and they can purchase music and concert tickets right on the spot. “For the first time, fans can discover new music – hear it, watch it, read about it, track on the streaming charts and playlists, follow artists’ tours and buy tickets – all in one place,” says Adler.

“We break through a lot of the clutter you find on other music sites,” says Jennifer Phelps, Music Daily’s vice president of content. “You don’t need to visit one site for new music, one for streaming charts, one for concert listing – whatever you’re looking for, it’s on our site. It’s easy to use, and it’s fun. That’s one of the biggest takeaways we got last year from our test launch – people kept coming to us and saying what a great time they had on the site. It just didn’t feel like the same old thing. Music Daily felt new.”

In addition to written reviews, Music Daily also features incisive video editorial segments. Both Adler and Phelps point to the video component as one of the site’s most engaging assets. “We’re like the Chedder of the music landscape,” says Phelps. “A lot of people like to read reviews, but there’s something very personable and intimate about seeing somebody talk about music, so that’s right here.” Adds Adler, “We’re a multimedia buffet. Our video reports give you great insight from a real fan perspective, and if you then want to learn more about an artist or a record, you can read an article.”

The manner in which music is curated on Music Daily is another innovation. While programming is based in part on trends from Google, Facebook, Twitter, YouTube and TikTok, Music Daily’s team of writers – and even its interns – then dive in to create specialized playlists. “This is where it gets really cool,” says Adler. “We take the fire hose of information from search engines, social media, labels and publicists, and distill it in our own unique way. Our team listens to the music, discuss what’s good and what’s not, and creates a daily soundscape to answer the question: ‘Why do you find this music exciting?’ This is what tastemakers used to be, and we’re breaking them back.”

Adler stresses that this approach helps expose new artists that might not always be at the top of streaming or social media trends. “In a lot of our research, there are emerging artists that aren’t yet getting airplay or a lot of attention,” he says. “We produce segments on these artists and tell you why they’re happening and why you should check them out. It’s just like when you had a rogue disc jockey who got a test pressing of a record. There was a moment of discovery you could all share.” He laughs. “We’re very comfortable being thought of as rogue DJs.”

By offering its interns a voice in the content that’s on Music Daily, the website is steeped in a purity that is unrivaled. “Our interns aren’t jaded critics,” says Phelps. “They’re the eyes and ears of what’s really happening featured. We’ve got people all over the country working for us, and even some in other parts of the world. It’s remarkable to see them get involved. They want to share music they’re passionate about, and we’re happy to give them a voice.”

Music Daily is also developing a subscription mobile app. While the main site is a vast, all-genre inclusive destination, Music Daily Mobile will offer a custom discovery feature  that allows fans  to search for whatever kind of music they’re interested in.” says Adler. “And we get can get very specific: If you’re a fan of Billie Eilish, for example, she’s pop, but she could also be considered emo pop or indie pop. So you could select ‘emo pop’ and get 20 or so artists in that genre that we write about.”

Adler and Phelps both point to the feedback they received on the 2020 test launch of Music Daily as strong indicators for the official debut of the website. “Everybody who used the site before was very enthusiastic,” says Phelps. “It was like they were being turned loose in a record store, but they had somebody guiding them to what was really good. I don’t think they get that anywhere else.”

Says Adler, “Fans want to be talked to by other fans. That’s our mission, and it’s what we found people really like about Music Daily. They discovered a site that was thrilling and easy to navigate, but it spoke to them on their level. They felt like they had a trusted friend to guide them to the music they love. It’s going to be a lot of fun as we move forward.”


chief REVENUE advisor

With over three decades in the competitive, continually evolving world of digital media, Marc has held executive positions at such prominent media companies as Nexstar Media Group Match.com, AOL, Yahoo!, Broadcast.com and Belo Broadcasting. Marc’s ability to anticipate trends and innovate has enabled him to develop and transform businesses through the power of digital and traditional broadcast video


Production Manager/Operations
Jennifer is a persuasive and passionate executive with an extensive career in Music, Film, Television and Advertising. She has worked with many award winning icons in the entertainment world in developing strategies, executing plans and analyzing results. Skilled in contract negotiation, strategic brand building, budgeting and strengthening relationships with power brokers, artists and management, she is also adept at Project Management and identifying strategic partnerships.



Gene’s experience brings an eclectic musical and production background to AWE. He trained as a classical musician and singer at the Manhattan School of Music, sang baritone with the New York City Opera, and later became a producer, composer and arranger for Atlantic Records.

Beginning in 1985, Gene owned and operated several production houses catering to major advertising and corporate clients. His musical training and experience has provided him with a finely tuned ear and great directorial expertise, which is reflected in his craftsmanship. Gene has a recognized style featuring strong creativity, high energy, and an emphasis on intricate production techniques.



Ted is an accomplished entertainment executive with experience in start-ups, major-market station management, artist development and management, business and programming development. Having direct experience in the Traditional, Digital, On-site, Social, Mobile and ‘Cross-Platform‘ media business, he has created innovative solutions for competitive and technical challenges facing customers and strategic partners. Specializing in revenue development through building and maintaining excellent relationships with clients, vendors, and staff, while ensuring seamless communication between internal and external groups and all essential vehicles of content distribution.

Ryan Fisher

Twitter/YouTube Intern

Ryan is currently a Senior at SUNY Fredonia with a Major in Music Industry and a Minor in Communications. His goals are to get a job in the music industry either with live performances or social media.

Paloma Pimentel


I am Paloma Pimentel, I am bilingual and speak English and Spanish. I am a senior at college, a practicing communicator and journalist. I have been to 19 countries and have a multi-cultural understanding of people and societies. I hope one day to become a communications expert.

mel adler


Mel is an accomplished media entertainment executive with over twenty five years experience in multimedia sales, management, production and distribution for both large scale companies as well as start up environments.

A strong hands-on professional, he has developed and activated marketing programs for many fortune 500 brands including Microsoft, Mercedes, L’Oreal, Hennessy, Citi, and Kraft while at companies like CBS Interactive Music, Clear Channel Interactive, National Lampoon, Tribune and iHeart Radio.

An early adopter of cross-platform and branded integrations, Mel has also executive produced programs for broadcast television and streaming web including South Side Johnny Live (NYE Special), ‘Cool Notes’ Jazz, Segway Music Countdown, and iHeart Radio’s Jingle Ball.

“The Dark Side of the Moon cover intrigued me when I  bought it in April 1973.  I was 19 at the time and Pink Floyd was becoming a mainstream success with a growing fan base, myself included.  The mind-blowing music coupled with lyrics exploring themes of alienation, loss, and materialism struck a personal note which echoes within me to this day.”   MA