Music Daily Collective

A long-tail network of independent artists that unlocks brand campaigns, fan activations, and shared audience growth.

Music Daily Collective

A long-tail network of independent artists that unlocks brand campaigns, fan activations, and shared audience growth.

The Network Effect

The larger the artist collective, the more powerful the campaigns.

How The Collective Works

Artists Join

Campaigns Activate

Fans Engage

 

Curated independent artists participate in coordinated campaigns.

 

Brands sponsor coordinated activations across a network of artists at he same time.

 

Fans participate through drops, challenges, and activations that generate revenue.

The Network Effect

How The Collective Works

Artists Join

 

Curated independent artists participate in coordinated campaigns.

Fans Engage

 

Fans participate through drops, challenges, and activations that generate revenue.

Campaigns Activate

 

Brands sponsor coordinated activations across a network of artists at he same time.

Amplified By Music Daily

Every artist in the collective is promoted  across the Music Daily ecosystem, turning coordinated artist activity into scaled visibility and audience growth, transforming coordination into real reach.

Amplified By Music Daily

Every artist in the collective is promoted  across the Music Daily Ecosystem, turning coordinated artist activity into scaled visibility and audience growth, transforming coordination into real reach.

What Participation Looks Like

Artists in Network:

Participate in coordinated campaigns

Activate fans through drops and challenges

Collaborate across the network

Earn revenue through brand-activations

What Participation Looks Like

Artists in Network:

Participate in coordinated campaigns

Activate fans through drops and challenges

Collaborate across the network

Earn revenue through brand-activations

© 2026  Music Daily Collective is developed by American Weekend Entertainment, Inc.

MARC MONTOYA

chief REVENUE advisor
  • mmontoya@aweinc.tv

With over three decades in the competitive, continually evolving world of digital media, Marc has held executive positions at such prominent media companies as Nexstar Media Group Match.com, AOL, Yahoo!, Broadcast.com and Belo Broadcasting. Marc’s ability to anticipate trends and innovate has enabled him to develop and transform businesses through the power of digital and traditional broadcast video

JENNIFER PHELPS

Production Manager/Operations
  • jphelps@aweinc.tv
Jennifer is a persuasive and passionate executive with an extensive career in Music, Film, Television and Advertising. She has worked with many award winning icons in the entertainment world in developing strategies, executing plans and analyzing results. Skilled in contract negotiation, strategic brand building, budgeting and strengthening relationships with power brokers, artists and management, she is also adept at Project Management and identifying strategic partnerships.

GENE SICARD

EXECUTIVE IN CHARGE OF PRODUCTION
  • gene@aweinc.tv

Gene’s experience brings an eclectic musical and production background to AWE. He trained as a classical musician and singer at the Manhattan School of Music, sang baritone with the New York City Opera, and later became a producer, composer and arranger for Atlantic Records.

Beginning in 1985, Gene owned and operated several production houses catering to major advertising and corporate clients. His musical training and experience has provided him with a finely tuned ear and great directorial expertise, which is reflected in his craftsmanship. Gene has a recognized style featuring strong creativity, high energy, and an emphasis on intricate production techniques.

TED UTZ

EXECUTIVE DIRECTOR, LONG-FORM CONTENT
  • tutz@aweinc.tv

Ted is an accomplished entertainment executive with experience in start-ups, major-market station management, artist development and management, business and programming development. Having direct experience in the Traditional, Digital, On-site, Social, Mobile and ‘Cross-Platform‘ media business, he has created innovative solutions for competitive and technical challenges facing customers and strategic partners. Specializing in revenue development through building and maintaining excellent relationships with clients, vendors, and staff, while ensuring seamless communication between internal and external groups and all essential vehicles of content distribution.

Ryan Fisher

Twitter/YouTube Intern
  • rfisher@musicdaily.com

Ryan is currently a Senior at SUNY Fredonia with a Major in Music Industry and a Minor in Communications. His goals are to get a job in the music industry either with live performances or social media.

Paloma Pimentel

Talent
  • paloma@aweinc.tv

I am Paloma Pimentel, I am bilingual and speak English and Spanish. I am a senior at college, a practicing communicator and journalist. I have been to 19 countries and have a multi-cultural understanding of people and societies. I hope one day to become a communications expert.

mel adler

president
  • madler@aweinc.tv

Mel is an accomplished media entertainment executive with over twenty five years experience in multimedia sales, management, production and distribution for both large scale companies as well as start up environments.

A strong hands-on professional, he has developed and activated marketing programs for many fortune 500 brands including Microsoft, Mercedes, L’Oreal, Hennessy, Citi, and Kraft while at companies like CBS Interactive Music, Clear Channel Interactive, National Lampoon, Tribune and iHeart Radio.

An early adopter of cross-platform and branded integrations, Mel has also executive produced programs for broadcast television and streaming web including South Side Johnny Live (NYE Special), ‘Cool Notes’ Jazz, Segway Music Countdown, and iHeart Radio’s Jingle Ball.

“The Dark Side of the Moon cover intrigued me when I  bought it in April 1973.  I was 19 at the time and Pink Floyd was becoming a mainstream success with a growing fan base, myself included.  The mind-blowing music coupled with lyrics exploring themes of alienation, loss, and materialism struck a personal note which echoes within me to this day.”   MA