From Gen “Z” to “Boomers” and every generation in-between, American Weekend Entertainment will develop the optimal news mix of core artists guaranteed to resonate with your target audience:
With over three decades in the competitive, continually evolving world of digital media, Marc has held executive positions at such prominent media companies as Nexstar Media Group Match.com, AOL, Yahoo!, Broadcast.com and Belo Broadcasting. Marc’s ability to anticipate trends and innovate has enabled him to develop and transform businesses through the power of digital and traditional broadcast video
Gene’s experience brings an eclectic musical and production background to AWE. He trained as a classical musician and singer at the Manhattan School of Music, sang baritone with the New York City Opera, and later became a producer, composer and arranger for Atlantic Records.
Beginning in 1985, Gene owned and operated several production houses catering to major advertising and corporate clients. His musical training and experience has provided him with a finely tuned ear and great directorial expertise, which is reflected in his craftsmanship. Gene has a recognized style featuring strong creativity, high energy, and an emphasis on intricate production techniques.
Ted is an accomplished entertainment executive with experience in start-ups, major-market station management, artist development and management, business and programming development. Having direct experience in the Traditional, Digital, On-site, Social, Mobile and ‘Cross-Platform‘ media business, he has created innovative solutions for competitive and technical challenges facing customers and strategic partners. Specializing in revenue development through building and maintaining excellent relationships with clients, vendors, and staff, while ensuring seamless communication between internal and external groups and all essential vehicles of content distribution.
Adam is an accomplished sales and marketing executive with over 20 years of proven experience driving top-line revenue for companies including CBS Television / CBS 360, Nexstar Media Group, iHeart Media, Katz Radio, Sony, and Pointcast Digital.
His expertise lies in identifying, designing and implementing scalable marketing solutions using multiple targeted media tactics.
Adam values growing, and managing relationships with C-level executives as well as key decision makers at enterprise brands, their advertising agencies,
media buying companies, and multiple Fortune 500 corporations.
Joseph is 30 year radio broadcast sales and marketing leader having worked at legendary stations including K-Rock with Howard Stern, 102.7 WNEW-FM and the world famous, Z100 radio in New York City where he managed sponsorship activation for the Jingle Ball Concert franchise at Madison Square Garden.
He later went on to support the launch of dMarc, the first of its kind audio ad-serving platform which was later acquired by Google Audio for over $100M.
Joseph is passionate about live music events and creating incredible experiential opportunities for sponsors, venues and promoters.
“One of my fondest memories is about Cheap Trick at Budokan. Shortly after the release of this incredible live album in 1981, my friends and I attended one of their shows in Palm Beach Florida. This particular show was all general admission. But when the doors opened, we all managed to get to the stage and ended up sitting front row! What an amazing show!”
Mel is an accomplished media entertainment executive with over twenty five years experience in multimedia sales, management, production and distribution for both large scale companies as well as start up environments.
A strong hands-on professional, he has developed and activated marketing programs for many fortune 500 brands including Microsoft, Mercedes, L’Oreal, Hennessy, Citi, and Kraft while at companies like CBS Interactive Music, Clear Channel Interactive, National Lampoon, Tribune and iHeart Radio.
An early adopter of cross-platform and branded integrations, Mel has also executive produced programs for broadcast television and streaming web including South Side Johnny Live (NYE Special), ‘Cool Notes’ Jazz, Segway Music Countdown, and iHeart Radio’s Jingle Ball.
“The Dark Side of the Moon cover intrigued me when I bought it in April 1973. I was 19 at the time and Pink Floyd was becoming a mainstream success with a growing fan base, myself included. The mind-blowing music coupled with lyrics exploring themes of alienation, loss, and materialism struck a personal note which echoes within me to this day.” MA