Own Your Fan Relationship, Don't Just Rent It.

Turn fan engagement into direct revenue — without

replacing your existing platforms.

Streaming pays exposure. social platforms control distribution.

Traditional Platforms

Algorithm controlled

Individual creators

Platform monetizes audience

Passive followers

Fragmented reach

Signl

Artist coordinated

Artist network

Artists monetize audience

Active fan participation

Coordinated scale

You Built The Audience But Don’t Control The Economics 

Own Your Fan Relationship, Don't Just Rent It.

Turn fan engagement into direct revenue — without replacing your existing platforms.

Streaming pays exposure. social platforms control distribution.

Traditional Platforms

Algorithm controlled

Individual creators

Platform monetizes audience

Passive followers

Fragmented reach

Signl

Artist coordinated

Artist network

Artists monetize audience

Active fan participation

Coordinated scale

You Built The Audience But Don’t Control The Economics 

How Signl Works

Signl provides managed infrastructure to give artists direct control over fan relationships—from messaging and segmentation to analytics and monetization.

MANAGEMENT

ENGAGEMENT

MONETIZATION

  • CRM & analytics
  • Social media scheduling
  • Automated messaging
  • Audience segmentation
  • Exclusive content drops
  • Live chats & Q&As 
  • Polls & community posts
  • Cross artist recommendations 
  • Brand partnerships
  • Paid subscriptions 
  • Merch & digital sales
  • Ticketed events

Artists Join

Fans Engage

Brands Activate

 

We connect your existing profiles into a custom Signl Fan Portal and manage weekly messaging.

 

Fans participate through drops, challenges, and activations that generate repeat engagement. 

 

Campaign revenue is shared with participating artists.

How Signl Works

Signl provides managed infrastructure to give artists direct control over fan relationships—from messaging and segmentation to analytics and monetization.

MANAGEMENT

CRM & analytics

Social media scheduling

Automated messaging

Audience segmentation

ENGAGEMENT

Exclusive content drops

Live chats & Q&As 

Polls & community posts

Cross artist recommendations 

MONETIZATION

Brand partnerships

Paid subscriptions 

Merch & digital sales

Ticketed events

ARTISTS JOIN 

We connect your existing profiles into a custom Signl Fan Portal and manage weekly messaging.

FANS ENGAGE

Fans participate through drops, challenges, and activations that generate repeat engagement. 

BRANDS ACTIVATE 

Campaign revenue is shared with participating artists.

Common Questions

What is this?

A new platform that helps artists own their fan community and monetize it directly.

Do I leave TikTok, Spotify, or any of my platforms?

No, Signl sits on top.

What does it cost?

Founding artists participate in the economic model. No platform fees plus a share of the brand revenue.

What if I’m signed?

We work with artists transparently and directly.  Managers and labels are welcome.

Is this a marketplace where brands find creators?

No, Signl is a fan platform + CRM for artists where brands can sponsor drops or fan activations across a collective of artists. 

Is the platform live?

The backend is already built.  We’re designing the frontend interfaces together with the founding artists.

What’s Required?

Artists partcipate in coordinated social campaigns to activate fans through weekly drops and challenges. 

Common Questions

What is this?

A new platform that helps artists own their fan community and monetize it directly.

Do I leave TikTok, Spotify, or any of my platforms?

No, Signl sits on top

What does it cost?

Founding artists participate in the economic model. No platform fees plus a share of the brand revenue.

What if I’m signed?

We work with artists transparently and directly.  Managers and labels are welcome.

Is this a marketplace where brands find creators?

No, Signl is a fan platform + CRM for artists where brands can sponsor drops or fan activations across a collective of artists. 

Is the platform live?

The backend is already built.  We’re designing the frontend interfaces together with the founding artists.

What’s Required?

Artists partcipate in coordinated social campaigns to activate fans through weekly drops and challenges. 

Who This Is For

Ideal Artists

        • 50k-500k followers
        • Consistent content output
        • Strong fan engagement
        • Interested in brand partnerships 

Not For

        • Inactive creators
        • Artists seeking traditional label deals
        • Low engagement accounts
        • Brand-adverse creators

Who This Is For

Artists With

  • 50k-500k followers
  • Consistent content output
  • Strong fan engagement
  • Interested in brand partnerships 

Not For

  • Inactive creators
  • Artists seeking traditional label deals
  • Low engagement accounts
  • Brand-adverse creators

Join Music Daily's Collective

The first coordinated economic network for independent artists.

Applications are now open.

Once the pilot is full, access closes.

Join Music Daily's Collective

The first coordinated economic network for independent artists.

Applications are now open.

Once the pilot is full, access closes.

© 2026 Signl™ 

Signl is developed by American Weekend Entertainment, Inc.

MARC MONTOYA

chief REVENUE advisor

With over three decades in the competitive, continually evolving world of digital media, Marc has held executive positions at such prominent media companies as Nexstar Media Group Match.com, AOL, Yahoo!, Broadcast.com and Belo Broadcasting. Marc’s ability to anticipate trends and innovate has enabled him to develop and transform businesses through the power of digital and traditional broadcast video

JENNIFER PHELPS

Production Manager/Operations
Jennifer is a persuasive and passionate executive with an extensive career in Music, Film, Television and Advertising. She has worked with many award winning icons in the entertainment world in developing strategies, executing plans and analyzing results. Skilled in contract negotiation, strategic brand building, budgeting and strengthening relationships with power brokers, artists and management, she is also adept at Project Management and identifying strategic partnerships.

GENE SICARD

EXECUTIVE IN CHARGE OF PRODUCTION

Gene’s experience brings an eclectic musical and production background to AWE. He trained as a classical musician and singer at the Manhattan School of Music, sang baritone with the New York City Opera, and later became a producer, composer and arranger for Atlantic Records.

Beginning in 1985, Gene owned and operated several production houses catering to major advertising and corporate clients. His musical training and experience has provided him with a finely tuned ear and great directorial expertise, which is reflected in his craftsmanship. Gene has a recognized style featuring strong creativity, high energy, and an emphasis on intricate production techniques.

TED UTZ

EXECUTIVE DIRECTOR, LONG-FORM CONTENT

Ted is an accomplished entertainment executive with experience in start-ups, major-market station management, artist development and management, business and programming development. Having direct experience in the Traditional, Digital, On-site, Social, Mobile and ‘Cross-Platform‘ media business, he has created innovative solutions for competitive and technical challenges facing customers and strategic partners. Specializing in revenue development through building and maintaining excellent relationships with clients, vendors, and staff, while ensuring seamless communication between internal and external groups and all essential vehicles of content distribution.

Ryan Fisher

Twitter/YouTube Intern

Ryan is currently a Senior at SUNY Fredonia with a Major in Music Industry and a Minor in Communications. His goals are to get a job in the music industry either with live performances or social media.

Paloma Pimentel

Talent

I am Paloma Pimentel, I am bilingual and speak English and Spanish. I am a senior at college, a practicing communicator and journalist. I have been to 19 countries and have a multi-cultural understanding of people and societies. I hope one day to become a communications expert.

mel adler

president

Mel is an accomplished media entertainment executive with over twenty five years experience in multimedia sales, management, production and distribution for both large scale companies as well as start up environments.

A strong hands-on professional, he has developed and activated marketing programs for many fortune 500 brands including Microsoft, Mercedes, L’Oreal, Hennessy, Citi, and Kraft while at companies like CBS Interactive Music, Clear Channel Interactive, National Lampoon, Tribune and iHeart Radio.

An early adopter of cross-platform and branded integrations, Mel has also executive produced programs for broadcast television and streaming web including South Side Johnny Live (NYE Special), ‘Cool Notes’ Jazz, Segway Music Countdown, and iHeart Radio’s Jingle Ball.

“The Dark Side of the Moon cover intrigued me when I  bought it in April 1973.  I was 19 at the time and Pink Floyd was becoming a mainstream success with a growing fan base, myself included.  The mind-blowing music coupled with lyrics exploring themes of alienation, loss, and materialism struck a personal note which echoes within me to this day.”   MA